Under the Tree

Design, Filming, Photography

 

Under the Tree is a web documentary miniseries highlighting the work of three community led organizations in Uganda, Kenya, and Tanzania. From building an all girls school in an urban slum to providing healthcare in a rural village, it’s an intimate portrait of the people behind these incredible efforts.

I traveled with the staff of Mama Hope and their community partners for over three months to film, photograph, and write the material for Under the Tree. The series gives a closer look into Mama Hope's collaborators to show donors the impact that their investments are making.

Quicksand

Identity Design

 

Quicksand is a multi-disciplinary innovation consultancy that champions user-centered design principles. They approached me to help develop their visual identity beginning with cornerstone language all the way to the logo. The process was a 2 month collaboration during which we distilled the company‘s founding DNA to develop their future direction.

Pinterest

Art Direction & Design

 

The Winter Holidays are Pinterest's biggest time of year, just after Halloween. I worked with the brand marketing team to create the #holidayfreakout campaign. The concept is a play on the insight from Pinterest's analytics team, “Pinterest is where people turn for last minute gift ideas,” when they are absolutely freaking out.

With a scrappy budget and a tight timeline, we used actual Pinterest employees as actors to play “receiving the perfect gift”. The campaign was launched across social media and on platform in both video and static ads.

Marker

Identity Design

 

“Marker is a delightful and simple way to share your local discoveries and build a personal guide inspired by friends.” Marker wanted to evolve their logo into a visual identity that could both distinguish their app and traverse their digital and print marketing. I created a new logo and extensive brand guideline to empower the Marker team to visually unify and improve their product.

The Great WASH Yatra

Design & Illustration

 

The Great WASH Yatra was a traveling carnival which rolled through most of India, promoting awareness around sanitation and hygiene along the way. Through games, performances, and an educational outreach program it's goal was to to develop behavorial change at the community-level. For the funding phase, I produced all marketing and communications material. After the Yatra was successfully funded, I led the design of two Xbox Kinect games starring waterborne bacteria.

Weakness, Tim Feeney

Design

 

“In the end, this is 16 pages and 42 minutes of deep shit...” Full Spectrum records approached me to create the artwork and accompanying booklet for experimental artist Tim Feeney's album, Weakness. The music is abrasive, yet delicate. Hard to penetrate, yet easy to hear. Feeney's words describe a story of estrangement from music — my artwork attempts to facilitate that feeling in the audience.

Various Illustrations


 

Freelance illustration work for various books, periodicals, and websites. Illustration remains an important outlet for me because of its fast pace and ‘brain teaser’ quality of challenge.